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04Influence · Media & creator marketing
Initial Group — Discipline 04 / 04

Reach the people who move your market.

Influencer and media marketing done properly. We manage creator partnerships, media buying, and distribution strategy to put your brand in front of the right audiences - authentically and at scale.

Build your influence strategy →
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Trust Creators
Over 70% of African consumers trust creator recommendations more than traditional advertising
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Cost Efficiency
Micro-influencer campaigns deliver up to five times the ROI of traditional media spend
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Purchase Intent
Audiences exposed to authentic creator content show double the purchase intent
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Market Coverage
Deep knowledge of East African audiences, media landscapes, and consumer behaviour.

The influence toolkit.

Tap any row to see exactly how we approach it.

01
Influencer Strategy

Identifying the right creators for your brand based on audience fit, engagement quality, and cultural alignment.

Creator Mapping Audience Analysis Category Fit Budget Planning
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02
Campaign Management

End-to-end campaign execution - briefing, content oversight, publishing coordination, and performance tracking.

Creator Briefing Content Review Publishing Schedule Performance Reports
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03
Media Buying

Strategic paid media placement across Meta, TikTok, YouTube, and local digital platforms.

Meta Ads TikTok Ads YouTube Display Networks
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04
Community Building

Building and managing brand communities - from social pages to WhatsApp groups to ambassador networks.

Community Strategy Engagement Management Ambassador Programme Moderation
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05
Creator Partnerships

Long-term creator relationships that go beyond one-off campaigns to build sustained brand presence.

Partnership Agreements Content Co-creation Brand Ambassadors Talent Management
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06
Measurement and Analytics

The framework that proves ROI - reach, engagement, sentiment, and direct attribution to business outcomes.

Reach Engagement Rate Sentiment Analysis Attribution Modelling
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