Initial Group is a forward-thinking digital marketing agency & creative hub located in the heart of Dar es Salaam, Tanzania. We’re not just about digital marketing – we blend the power of creativity, art, and cutting-edge technology to craft experiences that redefine brands.

Our team thrives on pushing boundaries and thinking outside the box to create impactful strategies that resonate with audiences and drive business growth. Whether it’s designing innovative websites, managing social media advertising, building a strong digital presence, or developing campaigns that spark conversation, we focus on transforming brands into unforgettable experiences that leave a lasting impression on an audience.

At Initial Group, we believe in the power of creativity to transform businesses, connect with people, and inspire change.

We proudly collaborate with clients across a diverse range of industries, including Telecommunications, Food and Beverage, Hospitality, Energy, FMCG, Finance, Legal Services, Healthcare, Insurance, Extractive Industries, and Beauty & Cosmetics. Our extensive expertise enables us to deliver tailored solutions that drive success in each sector.